Hey there,
Something clicked for me recently and I wanted to share it.
I've been talking to PMs about the manual coordination burden, everyone feels it. But when I ask what it actually costs, most people don't have a number.
So I started doing the math with a few operators. Here's what we found.
Take 100 listings at 70% occupancy with a 3 night average stay.
→ That's roughly 700 stays a month. If each stay generates about 10 messages, you're looking at 7,000 messages a month.
→ At 2 minutes per message, that's 233 hours of guest messaging work. Every month.
If you're paying staff $2,000 a month for 160 hours, that's $12.50/ hour. Which means guest coordination alone is costing you close to $3,000 a month in labor.
That's not counting the gap nights that don't get booked. Or the inquiries that went to a competitor because your reply took 4 hours.
I put together an 'opportunity cost framework' that breaks this into three buckets: labor hours saved, unbooked revenue and growth capacity.
If you want the framework, just reply "send it" and I'll share it. It's a 2 page PDF.
Kevin
