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Owner Update Writer

"Why was last month slow?" answered in 60 seconds. Pulls your PMS and live market data, drafts a plain-English owner update, and waits for your sign-off.

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How to use this template

  1. Hire the template in your Sidekicks dashboard
  2. Connect your PMS, market data, and pricing tools
  3. Simulate it against your last 20 owner emails
  4. Go live in draft mode; nothing sends without you

What this does

  • Answers owner questions with month-over-month and year-over-year numbers
  • Benchmarks every figure against 50-100 comparable rentals
  • Separates owner-block nights from paid nights before computing occupancy
  • Drafts a 150-250 word update in your voice, ready for one-tap send

Saves

  • 1-3 hours per owner question, 3-15 times a month
  • The retention risk of slow answers, the #1 reason owners leave a manager

Workflow

Trigger
Owner asks a question
On demand ("why was March slow on Pine St?") or scheduled on the 3rd of each month, one draft per property.
Tool call
Pull the reservations
pms.search_reservations() · last full month + next 60 days. Owner blocks separated from paid nights.
Tool call
Benchmark the market
market_data.metrics_all() · 13 months of comps, occupancy and rate percentiles, forward pacing.
Prompt
Find the driver
Name the single biggest mover: rate, occupancy, an owner block, channel shift, or market softness. Don't hedge.
Draft
Draft the owner update
150-250 words, four beats: headline number, why it moved, what's on the books, market context. Plain English.
Approval
You review and send
Queued as a draft in your inbox with the KPI strip inline. Nothing auto-sends to owners. Ever.

More Sidekicks to explore.

Owner Statement HelperBuilds the monthly statement with a plain-English cover note.Owner Onboarding / Fit CheckerChecks whether a new owner and property are actually a good fit.Owner Business Review PlannerPrepares the quarterly owner review with next-best recommendations.

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Every template drafts first. You approve what matters.

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