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Underpricing Check

Most pricing tools converge to the market average, which prices a La Jolla home against San Diego and leaves 20 to 40% of ADR on the table. Underpricing Check draws the real submarket boundary, builds the comp set inside it, and finds the properties priced as if they sit in a weaker neighborhood than they do, ranked by the dollars you would recover.

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How to use this template

  1. Hire the template in your Sidekicks dashboard
  2. Connect your PMS, AirROI, and PriceLabs
  3. Draw each submarket boundary once on the map
  4. Go live read-only, no rate changes without you

What this does

  • Compares each listing to two comp sets, the lazy city-wide one and the correct one inside the neighborhood polygon
  • Flags a listing priced below the polygon when its submarket is clearly stronger than the city average
  • Proposes a new base at the polygon median, or a shade conservative when reviews or amenities are thinner
  • Projects the annual revenue delta for every reposition, biggest dollars first
  • Returns insufficient data rather than a low-confidence guess when the comp set is thin

Saves

  • The 20 to 40% of ADR lost to a lazy comp set that straddles neighborhood lines
  • The premium submarket you are sitting in but not charging for, surfaced with the dollar delta

Workflow

Trigger
Monthly, or on demand
Runs on the first Monday of the month, or when you ask whether a property is underpriced.
Tool call
Build both comp sets
airroi_market_metrics_all() for the city and airroi_search_by_polygon() for the neighborhood · the lazy distribution and the correct one, side by side.
Prompt
Find the mispriced submarkets
When the polygon median beats the city median by a clear margin and your base sits below the polygon, it flags the listing and sizes the move to the polygon median.
Draft
Rank the repositions
A ranked table, biggest dollars first, with the current price, both comp sets, the recommended base, and the projected annual delta.
Approval
You approve each move
Nothing writes to PriceLabs without you. You approve a reposition on its own or in bulk, and a large move comes with a note to widen your price rails too.

More Sidekicks to explore.

Money Leak FinderA weekly list of charges you probably missed or mis-billed.Rate CheckShows how your rates compare to similar rentals nearby.Missed Revenue FinderFlags high-demand dates where your price is below the market.Min-Stay TunerMatches minimum-stay rules to the market's real booking curve.

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Every template drafts first. You approve what matters.

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